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After Henry and Aguero, PUMA Adds Fabregas to its Portfolio
Hi guys, Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will...
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Arsenal Sales Boost Profit
Hi everyone, The UEFA Financial Fair Play is round the corner and Arsenal Football Club has posted pre-tax profits of nearly £50m for the six months ending November 2011. The sales of midfield duo Cesc...
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Arsenal Promote 2012 Summer Tour in China with Tee Shirt Display
Hi everyone, During warm up of Arsenal’s game vs Manchester City, players wore a tee shirt to connect with millions football fans in China, specifically in Beijing. Global clubs are always looking for...
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Arsenal 2012 Summer Tour in Asia and Africa, Powered by Emirates
Hey guys, Some football clubs have chosen the U.S. for their pre season friendlies, others such as Arsenal have chosen Africa and Asia to launch marketing activities and tap into new markets. Emirates,...
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Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs
Hi everyone, Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook...
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Manchester United 2012-2013 Away Kit by Nike
Hi everyone, Nike unveiled the new Manchester United Away kit for the 2012-13 season at an event held at The Castle in Cape Town during the Club’s tour of the country. The 2012/13 kit comprises white...
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Arsenal and Emirates: 5 More Years and £150 Million
Hi everyone, Emirates and Arsenal have announced a new £150 million deal which grants the Emirati airline a five year extension to their partnership with Wenger’s clubs until the end of 2018-2019...
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Emirates Puts Sponsorship Pressure on Arsenal
Hi everyone, Arsenal will lose some of their £30million a year sponsorship from main backers Emirates if the club fail to qualify for the Champions League in the future. Manager Arsene Wenger has led...
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#Henrying: So Inspirational!
Hi everyone, I am always amazed at people’s creativity especially when it’s combined with crazy Photoshop skills. Thierry Henry scored the 400th goal of his career and celebrated Thierry Henry’s style...
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Arsenal Suits Tailored by Lanvin
Hi guys, I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real...
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